--Dr. Balaji Vasan Srinivasan-- In today’s digital world, social media and websites have become an important tool for communication. As digital communication is becoming more and more important, companies are looking forward to increase their user engagement to advertise their products, agenda or to just spread knowledge. One of the ways to increase user engagement is to provide them with multimodal content which is a combination of two or more modes of communication such as text, image, video, audio etc.